The firm Ooyala, an online video analytics company, has released a report which seems to show that the use of PC’s for online video viewing is losing out to tablets and other mobile devices. Tablet users watch videos for nearly 30% longer than when on a pc. While the actual numbers are low, one minute on pc versus one minute 17 seconds on a tablet, when you add up all the millions of videos available it becomes significant. Tablet users also completed videos at almost a 2 to 1 rate compared to pcs, and even beat out other mobile devices by around 30%. Smartphones, tablets, game consoles, and internet-connected TV devices are all becoming preferable methods of video watching than the pc.
The graph clearly shows how the viewership habits are trending. Tablet users will watch either 1/4 or 3/4 of a video at far greater rates than they would on a pc. After thinking about this for a while, I came up with a possibly simple answer to explain this. On a pc, you’re using something plugged into AC power, and can look at many video clips without worrying about draining your battery. So it is possible to take a quick view, and if you’re not interested, try several other clips. However, video playback on a mobile device is a big drain on the battery. So it is likely the mobile users are more selective in choosing which videos they watch, and tend to pick ones that they are more sure of watching through to the end. As always, these studies need to be looked at with caution; the results can often be interpreted several ways.