The shopping and reviews website Retrevo.com just completed an survey of 1,000 online users regarding their thoughts about the Amazon Kindle Fire. Forty-four percent indicated they would consider buying a Fire over the iPad2. Twelve percent said they would get the iPad2, while the other 44% declared they didn’t know enough about the Fire to make a decision. The numbers would seem to give a mixed message regarding Amazon’s success in promoting the new seven-inch tablet. While 44% considering to buy it over the iPad2 is a good number, the fact that an equal number of respondents don’t feel they have enough information about the tablet to make a decision shows Amazon still has work to do. From another question in the survey, thirty-five percent of those polled thought the Kindle Fire is an e-reader. It would appear that Amazon has possibly created some confusion about it’s device by throwing in the word Kindle into it’s name. Many people have heard of the Kindle e-readers, but apparently that idea is carrying over to the Fire tablet. When the Fire does get into the hands of both the public and reviewers next week, the publicity generated should help to dispel some of the confusion.
For this upcoming holiday season, it is looking like both the Kindle Fire and Barnes & Nobles’ Nook Color tablet will be the android devices which will most strongly challenge the iPad’s dominance. Apple has tried to play down the Fire’s potential, with CEO Tim Cook saying that the version of android used in the tablet further adds to the fragmentation of the android platform, which will in turn drive users to the more stable Apple platforms. More likely, in my opinion, the fact that the iPad2 costs $250-300 more than the Nook or Fire will drive more consumers to purchase these seven-inch tablets.