Thoughts On The Future of Android Tablets
By Will765 On 10 Nov, 2011 At 01:15 PM | Categorized As News | With 0 Comments

It would seem that the Amazon Kindle Fire will become the first android tablet to mount any true challenge to Apple’s iPad, in terms of market share. Amazon has reportedly just had to ramp up it’s production pre-orders, from an initial 3 million units, to 5 million by year’s end. Obviously, the device has resonated well with the buying public.  The question is, why?  One reason is the loyalty Kindle users feel towards Amazon.  The other, more important factor, in my opinion, is how the Fire has been marketed.  Similar to the iPad, Amazon has pushed the concept of a device which just works out of the box.  Make everything as simple as possible, and lots of people who are intimidated by complex technology will buy it.  The lack of a microsd card slot, seen by some (including me) as a drawback, is actually a strength for the Fire.  Why have to fiddle around with some little piece of plastic, trying to fit it into and out of a tiny hole, when you can store everything on the cloud?  Let’s face the truth.  While there are a fairly large number of  technology lovers who want a device with the best possible hardware, as well as the ability to mess around with the operating system, we are a small minority segment of the buying public.

The overwhelming majority of people who are potential tablet owners could care less about processor speed, memory, storage, or operating system.  What they want is a device they can turn on, easily do what they bought it to do, and not have to monkey around with it to make it work right.  This is where the iPad has, for the most part, perfectly fulfilled it’s goals.  Android tablets, on the other hand, have generally been seen  as devices which require a fairly large amount of expertise to truly get everything out of them they are capable of.  Unfortunately, this has been true in many cases, so far.  Tablets with pre-Honeycomb operating systems were running a phone OS, not a very ideal solution for a tablet.  While Honeycomb made things better on the tablet front, now it will be superseded by Ice Cream Sandwich.  So in less than a year, tablets went from Froyo and Gingerbread, to Honeycomb, and now ICS.  Is it any wonder the average consumer is not only confused, but intimidated by all of that?

I believe that, for android tablets to be truly successful, Google Android needs to look to the model of Apple iOS, Amazon’s Kindle Fire, and Barnes & Nobles’ Nook Color (over 3 million sold).  All 3 of these successful devices make their operating system stable, easily navigated, and, especially in the case of Apple, familiar.  You get iOS updates every year or so, which add some extra features, but it’s still iOS.  And usually it can be applied to the vast majority of Apple devices out there.  With android, new versions are often completely different in looks, features, hardware requirements, etc.  Updating from one OS to the next is usually a difficult procedure, and sometimes impossible if your hardware is not supported.  Until Google Android settles on a platform which is easy to use, and keeps, more or less, the same look & feel through various updates, the average consumer will be looking elsewhere to satisfy their tablet needs.

About - Bill Anderson posts under the clever alias will765. Gets to work from a home office for a piano moving company, in glorious Lake Hopatcong, NJ. Pretty new to android, but love technology and have been building my own(and friends)pc's for about 15 years

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