Kindle Fire Will Change Tablet Market
By Will765 On 29 Sep, 2011 At 11:31 AM | Categorized As News | With 50 Comments

Amazon released it’s Kindle Fire tablet on 9/28, and the most important feature it has is it’s price. Expected before it’s debut to sell for $250, instead it will retail for only $199. Amazon is able to have such a low price by keeping the hardware to a minimum. No camera, GPS, HDMI out, sd card slot, or 3G. With 8GB storage and Wifi-only connectivity,  the plan is to bring users into the Amazon cloud world of music, movies, apps, books, and games.  This could spell trouble for the other Android tablet makers, as well as Apple.

No tablet has, so far, been able to seriously challenge the iPad.  With the Kindle Fire, Amazon has made what looks like a brilliant move.  First, they are not competing directly with Apple.  The tablet is smaller, and definitely less capable than an iPad.  However, what Amazon has done is, in effect, created a new market niche.  There are many people who find Android tablets intimidating.  All the talk of different processors, storage, operating systems, etc. leaves many potential users confused.  At the press conference for the Fire, barely any mention of the hardware specifications was made.  Instead, the focus was on what the tablet can do, and how easily it can do it.   At the other end, many people are not going to buy an iPad because of it’s relatively high price.  Amazon is betting that many of those consumers are willing to spend $199 for a tablet that can be user friendly.  So the Fire should be able to gain a large market share, and probably do it quickly.


While Apple is unlikely to change it’s iPad pricing in response to the Kindle Fire, other Android tablet makers will have no choice but to do so.  No Google Android tablet has emerged as a clear front runner in the crowded market.  Most manufacturers have tried to push their offerings based on specifications.  This has not led to any one company having the ability to challenge the iPad in sales.  Instead, the android tablet market is fragmented and confusing to the average person.  And, with prices for many 10 inch tablets close to that of the cheapest iPad, no real incentive to buy android over Apple.  Now, the $199 price of the Kindle Fire is going to impact android tablet pricing.  The recent fire sale of the HP Touchpad for $99 proved that a cheap tablet will sell.  If Motorola, Samsung, Toshiba, Asus, and all the other companies want to compete in the tablet market, they are going to have to reduce prices.  Don’t be surprised, if the Fire is successful, to see all these major manufacturers quickly develop similar products, and lower prices on their existing models.

About - Bill Anderson posts under the clever alias will765. Gets to work from a home office for a piano moving company, in glorious Lake Hopatcong, NJ. Pretty new to android, but love technology and have been building my own(and friends)pc's for about 15 years

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